Quirkbot: Branding Strategy 

Developed at
Master of Business & Design at HDK 
University of Gothenburg, Sweden

Design, Branding & Marketing

Spring 2016 

In collaboration with
Rae Yong Kim
Martina Sasioglu

The project aimed to develop a branding strategy for the start-up company Quirkbot, building its core identity and suggesting how the company can continue to build up a stable brand that delivers value and creates a stronger association with existing and future potential customers. 

Methods & Tools
Observation, interviews, customer journey mapping, value constellation, world’s shortest marketing plan, SWOT analysis and brand positioning. 

In order to communicate the brand values efficiently, our team proposed a brand platform, adding structure to maximize their brand power and the brand connection with the maker movement. A new brand architecture and a business model was also proposed to help Quirkbot get the resources needed to become a more sustainable company. 


Mission. Quirkbot is a fun and easy entry into the inspiring world of physical creation and coding.
Vision. Fostering the maker generation by making technology your friend brand promise. A fun and challenging way of learning through coding, creativity and play.
Values. Play, learn, share, cooperation, equality.