Hello! Hola!

I am Laura Soto, a traveling enthusiast, an avid doodler, lettering lover, and illustrator. I am passionate about exploring new places and learning new things every day. I studied graphic design in Mexico City and hold a BA in Design from Anáhuac University from where I graduated with honors. In 2015, I was awarded the FONCA-Conacyt Scholarship for Graduate Studies Abroad and I hold an MSc with a major in Business & Design from HDK, the Academy of Design and Crafts at the University of Gothenburg in Sweden. 

I have worked as Art Editor of different editorial projects, like business magazine Expansión and the fashion magazine Elle México. Besides that, I have worked in independent branding and strategy projects. I am deeply interested in Service Design and Experience using design processes as catalysts to improve the experience of people through products and services. 

I combine my working days with doodling my travel adventures, textures, and letterings while having a cup of tea, coffee or a fresh coconut with Adrian, my sidekick in life.

Portrait: Ana Blumenkron 

Curious Facts
• My handwriting is my superpower and I am enthusiastic about typography, calligraphy and lettering.
• Taking graphic notes is my all-time favourite activity and I only use
 these MUJI pens.
• I collect stamps, patterned paper and graphic little treasures from the places I travel to.