Hello! Hola!

I am Laura Soto, a graphic designer from Mexico City with 8 years of experience in the design field and specialized in editorial design. I hold a BA in Design from Anáhuac University from where I graduated with honours. I worked as Art Editor of the business magazine Expansión and the fashion magazine Elle México

In 2015, I was awarded the FONCA-Conacyt 2015 Scholarship for Graduate Studies Abroad. I am currently studying a MA in Business & Design at HDK, Academy of Design and Crafts at the University of Gothenburg in Sweden. 

Design in my life has been a great learning journey. I believe the little details that add meaning either to a design or to a personal experience, are the ones we cherish the most. I like to focus on those details in different ways: from the basics of typography, color and layout to more complex processes that use design as a catalyst for improving a product, service or a strategy.

Portrait: Ana Blumenkron 

Curious Facts
• My handwritting is my superpower and I am enthusiastic about typography, calligraphy and lettering.
• Taking graphic notes is one of my favourite designerly activities and I can travel long distances only to get
 these MUJI pens.
• I collect stamps, patterned paper and graphic little treasures from the places I travel to.