Hello! Hola!

I am Laura Soto, a traveling enthusiast, an avid doodler, lettering lover, and illustrator by night. I studied graphic design in Mexico City and hold a BA in Design from Anáhuac University from where I graduated with honors. In 2015, I was awarded the FONCA-Conacyt Scholarship for Graduate Studies Abroad and I hold an MSc with a major in Business & Design from HDK, the Academy of Design and Crafts at the University of Gothenburg in Sweden. 

I have more than 10 years of experience in the design field, having worked as Art Editor of different editorial projects, like business magazine Expansión and the fashion magazine Elle México. Besides that, I have worked in independent branding and strategy projects. I am deeply interested in Service Design and Experience using design processes as catalysts to improve the experience of people through products and services. 

I combine my working days with doodling my travel adventures, textures, and letterings while having a cup of tea, coffee or a fresh coconut with Adrian, my better half.

Portrait: Ana Blumenkron 

Curious Facts
• My handwriting is my superpower and I am enthusiastic about typography, calligraphy and lettering.
• Taking graphic notes is my all-time favourite activity and I only use
 these MUJI pens.
• I collect stamps, patterned paper and graphic little treasures from the places I travel to.